Soracom Podcast Guest Logistics
What to Expect When You’re Connecting
is Soracom’s ongoing exploration of the Internet of Things—hosted by Ryan Carlson. We invite entrepreneurs, engineers, and creators to share real-world stories from the front lines of IoT innovation, from smart agriculture to industrial deployments.
Available on Apple Podcasts, Spotify, Amazon Music, Buzzsprout, and more.
Podcast Host
Respectful of your time
Collaborative from start to finish
Who Makes an Ideal Guest?
- Deeply knowledgeable and passionate about your mission—and how connectivity impacts your product’s value.
- Ready with real stories: design challenges, “aha!” moments, pivots, and lessons learned.
- Working in a world where connectivity is core: industrial IoT, healthcare design, smart agriculture, supply chain logistics, and more.
The Guest Experience: Step-by-Step
1) Pre-Production (15 min)
Set the angle. In a short call with Ryan, we’ll align on the story you want to tell, confirm the recording date/time,
and cover the basic audio/video logistics.
Best practice: Schedule this at least two days before the recording.
2) Recording (1 hour)
This is the main event—engaging and conversational (not a flat Q&A). Ryan will guide the discussion and draw out stories
that highlight your journey, technical wins, and lessons learned.
3) Preview & Approval
Within 2–6 business days, you’ll receive an edited preview of the episode.
You’ll have 48 hours to review and request any final tweaks before we publish and distribute.
4) Promotion
Once live, we’ll share the episode via social posts, blog features, and clips.
We’ll coordinate with your team so you can amplify the episode and engage your audience.
Podcast Tech & Setup—What to Know
Hardware & environment tips:
- Microphone: USB mic or headset mic is preferred—better than your laptop’s built-in mic.
- Camera: Position at eye level.
- Lighting: Face a window or use a lamp/LED light. Avoid bright light behind you.
- Video quality options: Zoom-style audio is the baseline; HD webcam and good lighting elevate production.
Use these tips in this video to make your recording session look and sound great.
Frequently Asked Questions
| Question | Answer |
|---|---|
| Who should join the podcast? | Engineers, founders, product leads, or passionate storytellers connecting devices to the internet. |
| What topics are typical? | Your product, connectivity approach, technical challenges, deployment stories, impact on users, and market strategy. |
| What is the format? | Conversational and guided by Ryan; it flows naturally rather than following a rigid script. |
| What if I don’t have fancy gear? | Basic setup is fine—clear audio and decent lighting go a long way. |
| How long is the episode? | Typically 30–60 minutes, depending on depth of story. |
| Can my team join the pre-production call? | Absolutely—feel free to include colleagues who support PR/marketing or provide technical input. |
| What’s the timeline from recording to release? | Roughly 1–2 weeks from recording, including editing, guest review, and publishing. |
| Can I share promotional materials with you? | Yes—we welcome branding assets, quotes, or visuals for social posts and blog features. |
Quick FAQs
- Need to schedule in advance? We recommend booking the pre-production conversation at least two days before recording.
- What if my calendar changes? Just let us know—flexibility is built into the process, and we’ll find a better time.
Final Thoughts
We’re excited to share your story and to help listeners discover how innovation, resilience, and connectivity come together in real-life IoT solutions. The process is built to be smooth, respectful of your time, and collaborative from start to finish.
Please feel welcome to reach out with any questions, or if you’d like us to loop in your PR or scheduling lead.
Looking forward to creating something engaging together!
— Ryan Carlson
Soracom Technology Evangelist and Host of What to Expect When You’re Connecting