Pebblebee

The Opportunity: Keeping Families Safe with IoT

In 2012, Pebblebee founder Daniel Daoura experienced every parent’s nightmare: his two-year-old daughter disappeared in a crowded fairground. Thankfully, she was quickly found, but the experience set him on a mission.

As an electrical engineer and RF communications expert, Daniel knew that existing personal trackers were either too limited or too expensive for family use. Together with co-founder Nick Pearson-Franks, he launched Pebblebee to build devices that combine innovative design, extended battery life, and long-range Bluetooth into consumer-friendly form factors.

Today, Pebblebee helps families track everything from keys and wallets to pets, children, and even drones – ensuring peace of mind where it matters most.

"I’m fortunate to have found a partner in Soracom that shares our values. I am certain that we would not have been able to deliver such an exceptional solution to our customers without the Soracom team.”

Daniel Daoura

Founder and CEO

Pebblebee

The Challenge: Designing the Perfect Tracker

Pebblebee recognized that Bluetooth alone wasn’t enough. It can tell you when a pet has left the yard, but not where they’ve gone. Cellular tracking provides precise GPS, but traditionally requires bulky hardware, drains batteries, and adds confusing subscription fees.

To create a tracker that truly delivers peace of mind, Pebblebee needed a solution that combined:

• GPS-level accuracy over long range.
• Small form factor for collars, backpacks, or bikes.
• Extended battery life measured in months, not days.
• No added subscription cost for consumers.

The Solution: No More Lost Items. Ever.

After three years of development and hundreds of prototypes, Pebblebee introduced Pebblebee Found, a breakthrough tracker that seamlessly blends Bluetooth and LTE-M.

• Dual-mode connectivity: Found uses Bluetooth for everyday efficiency, then switches to LTE-M in emergencies for precise GPS.
• Extended power: A single charge lasts up to 12 months thanks to Pebblebee’s patented low-power approach.
• Compact design: Built around a chip-style eSIM for maximum performance in a minimal form factor.

Pebblebee Found redefines what a personal tracker can be – small, powerful, reliable, and subscription-free.

Why Soracom: Connectivity Without Compromise

Found was Pebblebee’s first cellular-enabled device, and it pushed the limits of consumer IoT design. To succeed, the team needed an ambitious connectivity partner with:

• LTE Cat M1 connectivity in an eSIM form factor.
• Expert support for advanced features like eDRX power optimization.
• Global reach and a shared commitment to innovation.

With Soracom, Pebblebee gained not only reliable LTE-M service but also hands-on collaboration from solutions architects who felt like an extension of the product team.

The Future: A Commitment to Connection

Pebblebee’s mission is simple: help people stay connected to what they love most. Beyond pets and personal items, the team is already exploring new products designed to support families in more ways.

Rather than chasing volume, Pebblebee focuses on delivering the best possible user experience. With a foundation of continuous innovation and strong partnerships in the IoT ecosystem, Daniel and his team are confident that success will follow.