Anaxeos

Empowering our shared life with dogs

Anaxeos, a brand created by the Finnish high-tech company Sense of Intelligence Ltd, set out with an ambitious mission: to improve the lives of one million dogs by 2023. The company believes that digitization, IoT, and AI can serve not only humans, but also our closest companions, giving pet owners new insights into their dogs’ health and well-being.

Wearable technology for pets has grown rapidly in recent years, from GPS trackers to activity sensors. Anaxeos builds on this momentum by developing solutions that combine IoT data with cloud-based analytics, helping owners better understand their dogs’ needs and behaviors. By making the invisible visible, Anaxeos strengthens the bond between people and their pets.

The company’s innovation has not gone unnoticed. In 2017, Anaxeos was recognized as the Best IoT Startup in Finland and nominated as one of the Best IoT Startups in the Nordic region, demonstrating early validation of its vision and approach

Challenge: Making the invisible visible

Designing wearable IoT solutions for dogs comes with unique challenges. Devices must be lightweight, durable, water-resistant, and comfortable enough for animals to wear throughout daily activities. At the same time, they need to look stylish and appealing to owners who view these products as both functional and lifestyle accessories.

Beyond physical design, connectivity and data security present additional hurdles. Pet wearables must reliably capture and transmit data such as activity levels, heart rate, and location. This requires dependable wireless communication and secure data exchange to ensure accuracy and privacy.

Balancing usability, comfort, and technical performance is a complex task. To deliver a solution that meets all three requirements, Anaxeos needed both strong design expertise and a trusted connectivity partner who could help manage data transmission seamlessly at scale.

Solution: Recognition for innovation

Anaxeos’ wearable solution integrates multiple sensors to monitor activity, heart rate, and GPS location in real time. Data is captured from the dog, transmitted via cellular IoT connectivity, and analyzed in the cloud using AI and machine learning. This combination delivers actionable insights that owners can access through an intuitive app with a conversational interface.

With cellular connectivity at its core, the system ensures that data flows securely and reliably no matter where dogs and owners are. Whether monitoring daily exercise goals, tracking vital signs, or pinpointing location, Anaxeos gives owners peace of mind and a deeper connection to their pets.

To power this vision globally, Anaxeos turned to Soracom. As CEO Toni Koutu explains, Soracom’s eSIM capability and real-time management tools allow Anaxeos to scale across borders while keeping costs under control. Just as importantly, Soracom shares a startup-friendly mindset, providing support and flexibility that align with Anaxeos’ values and growth goals.