[Podcast] Smart Bins, Smarter Farms: How BinSentry is Reinventing Feed Management
Written by: Ryan Carlson
Published: April 30, 2025
Welcome back to What to Expect When You’re Connecting, the Soracom podcast where we explore the real-world challenges and successes of building and deploying IoT technologies. I’m your host, Ryan Carlson, and as we kick off our fourth season, we’re hoping to continue to shine a spotlight on the people behind the innovation – the entrepreneurs, engineers, and creators who are pushing the boundaries of what’s possible with connected technology. Through their stories, we’ll uncover not just how IoT solutions are built, but why they matter, and how they’re shaping the future of industries, communities, and everyday life.
You can find all of our past episodes on Apple Podcast, Buzzsprout, and Spotify, or by clicking this link.
In This Episode – Approaching Agriculture Inventory Monitoring by Combining AI and IoT
This week, we sat down with Nathan Hoel, Co-Founder and CTO of BinSentry, to explore how smart ag-tech is transforming feed management. Nathan shares how BinSentry’s sensor technology captures real-time, 3D images inside livestock feed bins, eliminating the guesswork involved with resource monitoring, saving countless labor hours, and ensuring feed mills, their suppliers, and large livestock operations never run out of critical supplies.
Nathan dives into the behind-the-scenes challenges of building reliable IoT solutions for rugged farm environments, from overcoming brutal Canadian winters to selecting the right connectivity partners. His insights on radio selection, global market focus, and building AI models trained on tens of thousands of bin images make for a fascinating look at scaling IoT technology focused on solving a very specific industry problem.
If you’re curious about how a tech company can rethink a centuries-old agricultural process – or if you just want to hear what the value is to have “seen the inside of 40,000 bins” – this is an episode you won’t want to miss.
If You Like Our Podcast, Check Out Our Other Media Projects
The podcast is one of several projects run by the Soracom Media Lab. An initiative with a mandate to create relevant educational and inspirational audio and video content and make it available on the platforms that people already go to get exposure to new ideas about connectivity. Check out long-form videos on our YouTube channel, short-form videos on Instagram, social media platforms like LinkedIn, and how-to videos on various technical forums.
………………
Got a question for Soracom? Whether you’re an existing customer, interested in learning more about our product and services, or want to learn about our Partner program – we’d love to hear from you!
