[Podcast] How Product Design Influences User Adoption and Data Quality
Written by: Ryan Carlson
Published: September 26, 2024
Welcome back to What to Expect When You’re Connecting, the Soracom podcast where we speak with the people responsible for building and deploying IoT and their experiences. This includes the ins and outs of connected technology and how these devices are shaping the world at large. I’m your host, Ryan Carlson, and in our third season, we hope to expand our mission statement beyond being a podcast for the IoT curious and instead provide a voice for the industry as a whole. That means exploring new solutions, new technologies, and new ideas – something we’d love to talk about!
You can find all of our past episodes on Apple Podcast, Buzzsprout, and Spotify, or by clicking this link.
In This Episode – How Product Design Influences User Adoption and Data Quality with Withings Health Solutions
IoT devices hold tremendous potential in healthcare, but only if people actually use them. Despite their increased presence in modern medicine, remote healthcare device adoption is shockingly low. While there is plenty of optimism around the clinical value of the data these devices produce for healthcare providers and patient care networks, the biggest challenge to adoption may just be getting patients to use the devices in the first place.
In this episode of ‘What to Expect When You’re Connecting,’ we sit down with Antoine Robillard, Vice President of Health Solutions at Withings. Together, we discuss the power of product design when applied to the creation of in-home healthcare devices, the evolution of connectivity from Wi-Fi to cellular for seamless patient care, and the importance of ease of use in driving user adoption and retention.
The discussion covers the ins and outs of a customer-focused design process and how Withings’ emphasis on form as well as function has helped the company’s devices find a place in the day-to-day lives of millions of users worldwide.
This episode is ideal for those individuals who are designing (or redesigning) a consumer IoT solution that could benefit from a more user-focused process to increase adoption.
If You Like Our Podcast, Check Out Our Other Media Projects
The podcast is one of several projects run by the Soracom Media Lab. An initiative with a mandate to create relevant educational and inspirational audio and video content and make it available on the platforms that people already go to get exposure to new ideas about connectivity. Check out long-form videos on our YouTube channel, short-form videos on Instagram, social media platforms like LinkedIn, and how-to videos on various technical forums.
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