Secure Digital Signage Without the Infrastructure Headaches
Written by: Daniel O'Connor
Published: September 23, 2025
TL:DR
- Digital signage fleets are growing fast, but traditional connectivity (static IPs, private APNs) slows deployment and creates security risks.
- Soracom VPG offers a cloud-native, secure alternative that eliminates public IP exposure, simplifies management, and scales seamlessly.
- With faster deployments, lower costs, and stronger security, Soracom VPG helps providers manage signage fleets of any size with confidence.
Digital Signage is Everywhere, But Managing it Securely Isn’t Easy
With the global market for digital signage projected to expand from nearly $28 billion in 2024 to over $47 billion by 2032*, it’s clear this technology will continue to be a prominent part of daily life. Yet while hardware to support digital signage is readily available, remotely managing deployments of potentially dozens of these devices and screens is not so simple. Keeping these assets updated with your latest content while ensuring they are securely connected without having to deploy an onsite engineer for every minor issue can be a real challenge.
The connectivity side of digital signage has long been stuck in the past, relying upon static public IPs that expose devices directly to the internet – something no one should be doing in 2025. The alternative isn’t t much better for smaller scale operations, as while Private APNs with IPsec VPNs can be a workable option for larger enterprises, they can potentially introduce more problems than they solve. Long provisioning times, complex integration, and extra infrastructure costs all add up, and I have seen projects stall for weeks while waiting on something as simple as a VPN config change, or worse, an MNO provisioning window.
Fortunately, it does not have to be this way anymore.
Why Traditional Connectivity Models Break Down
Public static IPs might seem like the simplest option, but they leave devices exposed directly to the internet. This creates obvious cybersecurity risks, ongoing monitoring requirements, and compliance headaches that most digital signage providers don’t have the resources to manage.
Private APNs may seem like the more “secure” alternative, yet they usually require bespoke projects with the mobile operator. That means IPsec tunnels, complex integration work, and long lead times before anything goes live. Larger enterprises may have the budget and in-house skills to cope with these headaches, but they are likely out of scope for small and medium-sized businesses.
Even once connectivity is established, troubleshooting can be a long and painful process. Something as basic as a device failing to reach its content server can trigger weeks of back-and-forth with support tickets, network traces, and scheduled maintenance windows, leaving screens dark far longer than they should be.
And digital signage fleets rarely stand still. New sites open, hardware evolves, content platforms shift to the cloud. Traditional connectivity models don’t adapt well to this pace of change, leaving providers stuck with rigid setups that quickly become a barrier to growth.
A Cloud-Native Fix for Digital Signage Connectivity
The Soracom Virtual Private Gateway (VPG) offers a cloud-native alternative to the old models of public IPs and private APNs. It gives you the same level of security, but in a way that is faster, more flexible, and better suited to how digital signage actually runs.
With VPG, you can manage your screens remotely without ever putting them on public IPs. Content updates, software patches, and troubleshooting all happen in a private space, which keeps devices off the public internet and reduces the attack surface dramatically.
When you do need direct access, you don’t have to maintain a permanent VPN tunnel that sits idle most of the time. Instead, you can spin up a secure connection on demand, use it for maintenance or live troubleshooting, then close it again when you’re done. It is simpler and more secure with far less overhead to manage.
Because VPG is cloud-native, you can plug it straight into AWS, Azure, or even your own data centre. That means your fleet becomes part of your existing infrastructure, with full visibility and control alongside your other workloads.
And since Soracom SIMs can attach to the best available partner network in each country, you’re not tied to a single mobile operator. You get built-in resilience and coverage and manage everything from one control plane.
The best part is that it scales with you. Whether you are managing a handful of screens in one city or thousands across multiple countries, the setup does not change. No new carrier projects, no extra hardware – just secure, scalable device management from day one.
From Weeks to Minutes: Streamlining Screen Onboarding
Previously, adding a new batch of screens meant weeks of change requests and firewall updates with the constant risk that one wrong rule could break something else. Opening a path for just a handful of new devices often took far longer than it should.
With Soracom VPG, the customer can apply IP filtering policies themselves in the console. This means they decide which destinations the screens can talk to and block everything else. It takes minutes, not weeks, and there is no back-and-forth with an MNO firewall team.
What Digital Signage Providers Gain with Soracom
For digital signage providers, the results are clear:
- Faster deployment (weeks → days).
- Reduced costs (no need for complex VPN projects).
- Stronger security posture.
- Easier scaling as fleets and geographies grow.
Scale Confidently with Soracom VPG
Digital signage deserves connectivity that keeps up with the business, not the other way around. With Soracom VPG, deployments that once took weeks can now be completed in days, costs are reduced, and fleets are easier to manage and scale across regions and networks. Devices remain secure by default with private IPs and filtered connections, while temporary tunnels for maintenance or troubleshooting give you full control without exposing screens to the public internet.
If you want to manage your signage fleet more efficiently, scale without headaches, and keep devices secure by default, it’s worth exploring Soracom VPG. You can learn more here, or get in touch directly via our Contact Us form or live chat on our website.
*Fortune Buisness Insights https://www.fortunebusinessinsights.com/industry-reports/digital-signage-market-101898
